首先，外贸邮件营销的内容要具备以下要素：
1、制造紧迫感
有紧迫感的邮件主题，能提高邮件的打开率，用上一些表示末了期限的词语，比如“仅限本日”或“24小时后结束”等。匆匆使读者赶紧行动，而不是直接忽略关掉信件。
2、用具体数字
许多企业发的邮件主题意义不明确，因此有数字和详细数据的字眼会在一堆邮件中被留神到。在主题中利用数字是一个提高邮件打开率的方法。写上一个关于折扣、优惠或是特殊的资源，比如“超过2000人参加了这次活动”，会让人以为这次活动非常盛大，也会提升可信度。
3、让人以为这封邮件很分外
标题中加入一些觉得比较分外的字眼，比如“只关照你”“你的独家书件”“给你的礼物”“专属约请函”“私人约请”等等。邮件营销做“标题党”是很正常的，由于紧张让人先打开你的邮件才能有后一步的发展。
4、关键词放首位
研究表明，超过40％的电子邮件会在移动设备中被打开，而移动设备屏幕一行最多只能显示4-7个词。以是，把邮件的关键词放在前面能更好的传达邮件的信息，匆匆使人打开邮件。
5、主题行中的个别词
利用“Sale”（匆匆销）“New”（最新的）或“Video”（***）“Free”（免费）“Today”（本日）“Re：”（转发）等这些词可以提高邮件打开率。
下面供应几个外贸营销邮件范文模板：
1、比较简洁的开拓信模板
We, Co. Ltd, is professional in precision machining for nearlly 10 years, covering high precision machining parts, casting parts, metal parts, etc.
Hope to establish business relationship with you!
Should you wanna know more about our company, pls visit www.xxx.com.
Any comments, that'll be appreciated!
Thanks,
2、向外洋买家推销商品
Dear Sir,
May 1 Inquiries regarding our new product, the Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.
Yours faithfully
3、先容公司强项以及寄送样品
Hi Sir,
Glad to hear that you're on the market fortire valves.
We specialize in this field for several years, with the strength of, with good quality and pretty competitive price.Should you have any questions, pls do not hesitate to contact me.
FREE SAMPLES will be sent for your evaluation!
Tks & br
4、先容公司的大客户
Hi Matthew,
Glad to hear that you're on the market for items.
This is from in China. We specialized in for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment.
An American guy purchased this model in BIG quantity last year.
I would like to try now, if it's suitable for Europe.FREE SAMPLES can be sent on request.
Call me, let's talk more!
Thanks and best regards,
6、如果没有回应，持续发邮件
Dear,
Sorry to trouble you again!
Please find my mail below.
Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.
Thank you in advance!
Best regards,
7、再次联系，先容其他的热销产品
Hi,
Me again.
Did you already receive my mail dated on ?
Now, I'd like to recommend a HOT-SELLING ITEM to you! Another US customer in Chicago gave me a big order in this model. Would you like to have a try in you state?
Please find the photos with manuel in attachment.
FREE samples already prepared, and will be sent to you asap.
Hope we can deal!
Kind regards,
8、先容新产品
Hi sir,
Glad to inform that we already developed a unique model, Mini cell phone charger, which good for promotion!
We'd like to highly recommend this model to you, pls have a try in your local market if possible.
Enclosed the picture with technical info for your review.
Free samples can be sent on request!
Thanks and best regards,
9、问快递账号，送样品的模板
Hi ,
Thank you so much for your kind reply!
Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok.
I'll inform you the tracking number after parcel picked!
Please contact me if further questions.
Thank you!
Kind regards,
10、报价单模板
QUOTATION
IModel:
Item No.:
Size: 39mm(dia of head)102mm(length)37mm(dia of end)Weight: 95g
Photo: pls find the details in attachment
Packaging: 1pc/polybag/cartonPcs/ctn: 1000pcs/little bag
Ctn size: 383012cm
GW/NW: 11kg/10kg
Q'ty/20'FCL: 14,000pcs; Q'ty/40'FCL: 28,000pcs
Payment terms: T/T(with 30% deposit)
Loading port: Guangdong/Guangzhou
Sample charge: FREE
Sample lead time: 1-3 days
Order lead time: 15-20 days
FOB price: USD2.20/pc
以上便是我供应的关于邮件营销的一些方法以及模板，邮件里至少要用最精简的词汇提到自己公司或产品的上风，内容不必太过冗长，否则会降落阅读希望的。大略来说这是我的理解，希望这篇文章对大家有些帮助，也希望大家都能写出回答率超高的开拓信哦~同时也希望大家关注，为你带来大量的外贸干货。
