2022春季广交会立时开始，由于近期疫情的影响“线上广交会”和“B2B直播”了今年广交会变了新玩法，该如何捉住这次广交会玩好B2B直播呢？
一场成功的直播，绝对离不开一份逻辑严密，条理剖析的直播脚本。本日禀享一些直播脚本的实用干货，希望对你有所帮助。
直播前的准备
1）直播团队：1名主播＋1名助播
①主播可以是外聘的，须要具备英语能力、表达能力、现场传染力，有行业洞见更佳。
②助播可以是业务员，口语较好的发卖员，紧张卖力先容产品，性能，企业形象。
2）硬件设备
手机直播对设备哀求相对大略，一台高清摄像的手机、麦克风一枚、声卡一张，最好能准备多一台手机播放音乐。
3）买家邀约&预热
任何活动都须要宣扬和预热！
线上广交会也不例外。我们可以让业务员提前关照老客户，邀约他们来不雅观看；对故意向的买家也可以发出直播邀约；当然我们不可以忘了社交媒体平台，尽可能的在Facebook、Tik Tok等预热才有可能让很多外商参与直播，引爆直播间。由此可见，企业进行线上广交会时，一定不能忽略了网站，facebook,youtube、pinterest等其他线上外贸推广渠道的整合营销，多渠道联动，才能为企业创造更大效益！
直播的灵魂：脚本
直播带货脚本的四个核心要素
在理解直播脚本怎么写之前，首先要明确直播脚本的4个核心要素（直播脚本的浸染）：
1.明确直播主题
也便是搞清楚本场直播的目的是什么？
明确直播主播的目的便是让粉丝明白，自己在这场直播里面能看到什么、得到什么，提前勾起粉丝兴趣。
2.把控直播节奏、梳理直播流程
线上广交会实施1024小时直播，企业因此针对主攻市场的时差，选定一个得当的直播韶光是准备直播的第一步。
这是C端直播的直播脚本流程可以进行参考
3.调度直播分工
对主播、助播、运营职员的动作、行为、话术做出辅导，包括直播参与职员的分工，比如主播卖力勾引不雅观众、先容产品、阐明活动规则；
助理卖力现场互动、回答问题、发送优惠信息等；后台客服卖力修正产品价格、与粉丝沟通、转化订单等
4. 掌握直播预算单场直播本钱掌握，中小卖家可能预算有限，脚本 中可以提前设计好能承受的优惠券面额或者是秒杀活动，赠品支出等。提前掌握直播预算
直播话术脚本
1直播开场白句型 直播开场白是英语句型
1) Hello and thanks for joining me today! My name is XX. I am super excited to show you+形容
词+产品 in the next XX minutes.详细的自我介绍不主要，主要的因此愉快的感情引入本日
的话题。
例句：Hello and thanks for joining me today! My name is Sophie. I'm super excited to show you an awesome set of earphone in the next 30 minutes.用an awesome set of 来形容产品耳机。
2) Hi this is XX. It is time to reveal our latest range of +产品名.I cannot wait to +发布新品，并
且接下来要先容的东西例句：Hi this is Sophie. It is time to reveal our latest range of cooler bags. I cannot wait to share their creative features with all of you.用creative来形容产品冰包，以I cannot wait to 来开始本日的直播。
3) Hi guys! How are you doing? Welcome to our live stream. I'm XX, and with me is XX. Today,
we'll be talking about our +产品名. Most of them are new arrivals. I bet you will like it. Let's get
started!
这段比较经典的开场白。先容自己的同时，如直播间有差错，也一起先容到。用let's get started 引入本日的直播间。
2 直播先容产品的句型
在推广/先容公司产品、做事时，不要把产品的特色大略地当做产品先容。这样很boring.最打动客户的是，把产品特色转化成产品的实际益处。把诸如Our products has..什么特性等比较主不雅观的句型换成benefits,比如:
You can enjoy..你可以享有...
You can reply on our service of... 你可以倚赖我们...的做事
Which means that...即意味着..
Which will allow you to...你可以实现..
With xxx,(加产品特色)，you will get... 你可以得到..，
With xxx,(加产品特色) you'll find it...你会创造它...
例句1：This phone case is made with layers of carbon fibers. It is shatter-resistant.这手机壳是碳
纤维,很耐摔。（这是产品特色)连续先容产品益处，With this case, your phone could survive from any fail.有了这个手机壳，你再也不用担心手机被摔了。（这是产品益处）
例句2: Our cooking pan is made of anodized aluminum, which means that it is more resistant
to scratches and rust.我们的烹饪锅是由阳极氧化铝制成的，这意味着它更耐划痕，也不易生锈。
And with it, you won't have to spend so much on new ones anytime soon.有了它，你也不须要很快又花很多钱买新的了。
例句3: Our scratch-resistant cooking pan is
coated with a non-stick surface, which will allow you to make meal prep easier and more
enjoyable.我们烹饪锅表面有防粘涂层，更耐刮，这将让你更随意马虎和更愉快地准备饭菜。
例句4: This is a height adjustable chair, With this chair, you can enjoy working comfortably no
matter your height. You don't get tired or suffer any pains from fatigue easily.这是一把高度可调节的椅子。有了这把椅子，无论你的身高如何，都可以享受舒适的事情,也不会随意马虎感到疲倦或疼痛。
3 公司演示先容的句型
产品照常演示的开场白，合营准备好的demo或者照常的操作和演示:
1) Now let's see how it works.
2) Let's have a look at how this works.
3) Let me show you how the system runs.
3 公司演示先容的句型
B真个直播最好还要附上更多表示公司资质、实力的先容，比如：
1) We are prominent manufacturers and suppliers of large assortment of 产品名
代表是有名制造商和xx大品种的供应商
2) We supply a wide variety of 产品, including…先容紧张产品品种
3) We manufacture a vast range of 产品...先容紧张生产哪些产品
4) We have exported 列举产品名 and so on throughout the world.
表明产品出口各国
5) With more than 10 years experiences in this field, and ISO, FDA certificated qualifications
and extreme quality standard, we stay very competitive in the current market.
列举出口资质
B真个直播最好还要附上更多表示公司资质、实力的先容，比如：
6) All of our products are CE certificated and we welcome the partners with ODM/OEM needs.
表明资质证书，并且可以ODM/OEM.
7) Our products are covered with 2 years' warranty.表明质保韶光
8) There is ready stock for the models introduced in our living room.表明直播间的型号都有现货
4 互动提问环节句型
1） How do you like our demo tour?刚刚演示的你以为如何呢?
2) Now we come to the best part of the presentation.演示后讯问：How does it sound to
you?等待回答后可以说: Wow great, then grab yourself a set!
4 互动提问环节句型
3） Are you struggling to xxx?提问等待回答后连续We will help you with xxx.
4）XXXX, right?例句：It saves a lot of time and confusion, right?反问句，让大家回应。
5)Where are you joining from today? Let us know in the comments. If you are watching on
replay, add the hashtag #replay to your comment.
由于是直播形式，不要变成solo演示，须要约请客户提问或者留言互动。
6) Any questions or anything else to discuss? 勾引客户提问
7) If you want to see more details about that,let me know your comments.勾引客户回应
8) So, now we would be interested to hear your comments.勾引客户揭橥意见
直播间常用表达:
1) Happy clients. Happy us. Let's take a look at some reviews from our clients.约请直播间的人看看客户的好评。
2) Check out our FAQ section.请看下FAQ高频问题
3) Give us a shot!试一试吧。
4) Take advantage of this special offer..抓紧韶光，别
错过这次特价。
5) Get your money's worth.让你的钱花得值得。
直播结束句型:
1) Thank you for everyone who watched the stream and the replay.
2) Thank you to all the great people at LIVE for having us here.
3) Thank you so much for watching. I'll see you next time.
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