成都宏盟高端汽车交易展厅 / CLOU architects

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作为西南地区规模最大的二手车交易商，宏盟正在成都双流区改造扩建现存市场，升级打造全新的高端交易展厅。

成都宏盟高端汽车交易展厅 / CLOU architects 成都宏盟高端汽车交易展厅 / CLOU architects 互联通信

As the largest used car trader in Southwest China, Hongmeng is currently expanding and upgrading its existing used car market and building a brand new showroom for luxury car trading in Shuangliu District of Chengdu.

（图片来自网络侵删）

宏盟二手车交易市场作为存在多年的本土交易场所，这次弘大的扩建升级操持也是借此全面提升品牌形象和空间的契机，扩大高端奢侈线二手轿车的交易规模。
全体市场改造以展销一体的两个高端轿车展厅作为开端。

As a local trading venue that has existed for many years, the vast expansion and upgrade plan of the Hongmeng used car market is also an opportunity to fully refresh the brand image and space to expand the future market for used high-end luxury cars trading.

两座展厅的观点构思源自汽车设计中瞄准确与逻辑的利落追求，及产品中所呈现出来的理性的精细美感。
我们认为对付车辆陈设展厅的建筑本身，也应该在设计上保持同等的美学追求。

The concept of the two showrooms is inspired by the pursuit of precision and logic in automotive design and the refined aesthetics of the product. We believe that the architecture of the vehicle showroom itself should be designed with a consistent aesthetic based on rational appreciation.

街角地块的两座建筑宣示着园地所在：通亮的赤色屋顶和侧围，突显著建筑的开放式玻璃外墙，而格调大胆的单色图案则为内部空间定调。

Two buildings along the corner plot lead the way: their open glazed facades are highlighted by a bright red roof and side envelopes, while bold monochromatic patterns define the interiors.

有光泽的金属与玻璃作为两种紧张材质来构建展厅的内部空间。
在有限的园地内，以锯齿状斜向停车位的设计担保了展示的最大效率。
同样到访者也能因此得到浏览展车的最佳视线。
展车区域的立面以直白简洁的落地玻璃幕墙为主，通透与反射的玻璃交替组成了幕墙锯齿的两面，形成了丰富的视觉效果。

We chose two primary materials, glossy metal and glass, to construct the two pavilions. Within the limited space available, the choice of a zigzag, diagonal parking space ensures maximum efficiency in the display. This also gives visitors the best view of the cars on display. The façade of the car area is dominated by a simple and elegant floor-to-ceiling glass curtain wall, with alternating transparent and reflective glass forming the two serrated sides of each curtain wall, creating a special visual effect.

展厅一的钢构造主梁上翻屋面确保室内空间的平滑流动，也昭示了建筑的建构逻辑。
赤色的螺旋金属楼梯位于卖力接待的建筑侧翼空间，嵌入屋顶的长方体光轴同时向外部和内部突出，同时构成了室内与室外的视觉焦点。
扁平延展的屋面之上，数个位置不同的采光筒能够为室内空间带来分外的局部光照，也冲破了建筑体量的扁平感。

The steel beam of Showroom 1 is flipped up onto the roof to ensure the smooth flow of the interior space and signal the building's structure logic. A red spiral metal staircase is located in the reception wing of the building. It is displayed alongside the prototype car through a fully transparent curtain wall, forming a visual focal point for both the interior and exterior. Above the flat, extended roof, several differently positioned light cannons provide natural light to the interior spaces and break the flatness of the building's volume.

展厅二的体量约为展厅一的一半，我们采取了锯齿状屋顶，与立面形式统一，视觉上再次强调了展厅空间的锯齿元素。
工厂棚屋式的屋顶景不雅观和侧窗也为室内空间带来了柔和均匀的漫射光照，形成最佳展陈效果。
我们授予两座展厅同样的赤色基调，作为宏盟交易市场在两个道路交汇口的独特标记，强化了顾客对交易市场的识别度与影象点。

Showroom 2 is approximately half the size of Showroom 1 with a zigzag-shaped roof, which adopts the same language as the façade and re-emphasizes the zigzag element. The side windows of the roof also provide soft and even diffused light to the interior space, creating the best possible display effect. The same red tone has been given to both showrooms as a distinctive marker at the intersection of the main roads, reinforcing the visitor’s identification and memory of the market.

这次改造升级操持的两个高端汽车展厅将率先落成并投入利用，估量于2022年下半年建成。

The first two showrooms of this renovation and upgrading programme are expected to be completed and in operation in the second half of 2022.

展厅1 平面图

Showroom 1 Plan

展厅2 平面图

Showroom 2 Plan

项目名称：成都宏盟汽车展厅

业主：成都宏盟二手车交易市场管理有限公司

种别：零售，展览

地点：中国成都

总建筑面积：展馆一：1106平方米;

展馆二：610平方米